We receive many questions and comments about who is “allowed” to wear waist beads. As a Black-owned business selling an African product, many people understandably assume that the products we make are primarily for Black women and no one else.

Given our mission is to celebrate womanhood, we actually believe that women (as a collective) deserve to wrap and appreciate their bodies with something beautiful. This includes waist beads.

That said, as with any cultural item/practice, we still believe it’s crucial to understand, respect, and credit the original culture and context from which something is coming from. This is precisely why Culture is our first and core reason to wear waist beads alongside Wellness, Love, & Beauty. 

We ultimately believe it’s important to remain inclusive in this area, and choose to include both those of the African diaspora and their allies when welcoming women to explore and wear our products. 

To all our non-Black friends around the world interested in waist beads, we appreciate your admiration and consideration for our roots, and hope this clarifies things. If still you have hesitations, we suggest honoring the cultural significance of waist beads by learning the history behind the practice from the various perspectives of the African diaspora and/or wearing your beads under clothing as Ghanaian women traditionally do. 

Get Started. Learn more about the four core reasons women wear waist beads: Culture, Wellness, Love & Beauty.