Job Title: Marketing Manager

Type: Part-Time / Internship (Paid)

Location: Austin, TX or Remote


Toffie Shop, founded by Lisa Larbi, celebrates African heritage through authentic waist beads sourced from Ghana. Our brand bridges cultural gaps and empowers women globally through:

  • Authenticity: Ethically crafted waist beads that honor African traditions and support local artisans.
  • Empowerment: Promoting self-expression, cultural connection, and inclusivity.
  • Quality Commitment: High standards of craftsmanship and transparency in production.

Waist beads at Toffie Shop symbolize cultural heritage, womanhood, and personal empowerment. Handcrafted with care, each line of waist beads tells a story from Ghana, encouraging our community to radiate inner beauty. Our customers value ethical consumerism, cultural heritage, and products that empower and inspire. We aim to build an inclusive “tribe” that supports one another.


As the Marketing Manager for Toffie Shop, you will be pivotal in driving brand awareness, engagement, and community growth. Collaborating closely with Lisa, you will ensure alignment with our mission of celebrating African heritage and empowering women globally.

You are an experienced social media specialist with a proven track record in crafting compelling content and executing strategic campaigns. Your passion for cultural diversity and ethical brands aligns seamlessly with Toffie’s mission, making you the ideal candidate to elevate our social media presence and support Lisa in achieving our vision.


  • Execute Toffie Shop’s social media strategy across Instagram, focusing on organic growth, engagement, and brand consistency.  Track and analyze performance metrics to optimize content strategy and report on key insights regularly.
  • Create compelling content, including captions, visuals, and stories that resonate with our diverse audience sourced from our extensive media library and beyond.  Monitor social media trends, tools, and applications to implement innovative strategies and campaigns, in partnership with Lisa.
  • Lead community-building initiatives, including virtual events, and thought-provoking discussions.  Manage day-to-day operations of social media channels, ensuring timely and engaging responses to comments, messages, and mentions. 
  • Support Lisa in other marketing initiatives and campaigns as needed (e.g. Tiktok, Search, & Klaviyo) to enhance overall brand visibility.

Additional Skills and Qualifications:

  • Proven experience in social media management and content creation.
  • Passion for community building, beauty/wellness, and social impact.
  • Excellent written/verbal communication skills, with a knack for storytelling.
  • Creatively-minded with design/editing skills to rapidly produce content or build creative briefs to direct vendors in asset production.

Why Toffie Needs You:

Toffie Shop is poised for growth and needs a dedicated Marketing Manager to elevate our social media presence, deepen community engagement, and drive meaningful connections with our audience. Your expertise in social media strategy and passion for our mission will be instrumental in expanding our reach and impact.

How to Apply:

Email Lisa at ToffieShop dot com, with a brief cover letter expressing your interest. Please make sure to include your portfolio, resume, or Linkedin/Instagram handles! Thanks so much :)