WHY WEAR WAIST BEADS?

TRADITION FOR TODAY

It is our mission is to bring African tradition to today's woman. With that said, African waist beads are more than just fun body jewelry. They're a gateway to your past as well as an answer to your present. They're a unique accessory that encourages you to be YOU.

FIND YOUR WHY

We know women of color wear African waist beads for a different reasons. Below are the four core "reasons why" Toffie resonates with:

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CULTURE / Practice "they ground me in my roots"	LOVE / Sex "they drive my partner crazy"
WELLNESS / Fitness "they help me track my weight"	BEAUTY / Fashion "they look really good on me"