It is our mission is to bring African tradition to today's woman. With that said, African waist beads are more than just fun body jewelry. They're a gateway to your past as well as an answer to your present. They're a unique accessory that encourages you to be YOU.


We know women of color wear African waist beads for a different reasons. Below are the four core "reasons why" Toffie resonates with:

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CULTURE / Practice

"they ground me in my roots"

LOVE / Sex

"they drive my partner crazy"

WELLNESS / Fitness

"they help me track my weight"

BEAUTY / Fashion

"they look really good on me"